Client
Fintechs Canada
Year
2019
Services
Finance / Technology
Branding
Logo / Branding
Building a trusted identity for Canada’s fintech ecosystem
Overview
Canada’s fintech sector is booming, yet the industry lacked a unified voice to connect innovators, investors, and policymakers. Fintechs Canada approached us to create a brand identity that would rally the ecosystem—reflecting collaboration, forward-thinking, and unwavering trust.
Their previous branding felt disjointed, failing to capture the energy and credibility of a national fintech association. We dove deep into the Canadian financial landscape, understanding the delicate balance between technological disruption and regulatory integrity.
The new logo had to signify connectivity, growth, and a distinctly Canadian identity. We designed an abstract mark that combines a stylized maple leaf with a forward-moving arrow, symbolizing innovation rooted in national pride.
This is the highest level of professionalism I have ever encountered in the years that I have been hiring people in this field. You have the distinct impression that you are a part of a productive team.
Naqeeb Nurahman
Head of Corporate
Their team demonstrated a deep understanding of digital marketing trends and strategies. They took the time to listen to my ideas and provided insightful suggestions that refined our approach.
Karl Oxford
Web Designer
The colour palette marries deep trust-blue with energetic fintech teal, accented by a warm corporate orange to signal approachability.
Typography is clean and modern, chosen for clarity across digital platforms and formal documents alike. Beyond the logo, we created a comprehensive branding toolkit including membership badges, event collateral, report templates, and social media assets.
We also developed bilingual guidelines to serve Canada’s English and French-speaking stakeholders seamlessly.
This ensured that every piece of communication—from policy papers to networking events—spoke with one cohesive voice. The brand now positions Fintechs Canada as the definitive hub for collaboration, education, and advocacy. It is an identity that doesn’t just look modern; it now embodies the collective ambition of a nation’s fintech future.
The result is a brand that inspires confidence among startups, established banks, and government bodies, thereby solidifying their role as the connective tissue of the industry.
Results
This is what we have achieved for Fintechs Canada:
01
A modern, dynamic logo that blends a stylized maple leaf and forward arrow, symbolizing Canadian fintech growth and unity.
02
Developed a comprehensive brand identity system featuring a trust-driven colour palette, clean typography, and flexible design assets.
03
Created an extensive branding toolkit covering membership badges, event materials, policy report templates, and social media graphics.
04
Established fully bilingual guidelines to ensure seamless brand consistency across all English and French communications.
05
Positioned Fintechs Canada as the definitive national voice for collaboration, education, and fintech advocacy.
06
Delivered a forward-thinking identity that builds trust with startups, major banks, investors, and government partners across the ecosystem.
+182%
Number of pages view
+153%
Time spent on pages per session
+247%
Average session duration increased by
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